I LinkedIn I
What's your Moonshot?
When we started working with NASA to find their next astronaut, our data turned out something unexpected. Three million U.S LinkedIn members qualify to be an astronaut. We were inspired to find that this childhood dream is actually within reach for a lot of people. We may not all want to be astronauts. But inside each of us is a moonshot that fills us with a desire to change the world, in whatever large or small way possible - You're closer than you think. Campaign ran during the 2016 Oscar Awards.
Goal I Increase LinkedIn's brand awareness and let professionals know their dream jobs are within reach.
Audience I The world's professionals.
This Spot aired at the 2016 Oscar Awards
Online & Corporate channels
New York Times Print Ad
Wall wrap LinkedIn offices
LinkedIn Creative Studio - My role: Art direction and design.