I Princes Cruises I
Come back new
Princess Cruises offer the best possible vacation souvenirs: Stories worth telling. And there’s a story to be found at every imaginable point on a journey with Princess. Every person employed, every inch of the ship, every fathom of the ocean and every place Princess Cruises takes you has the potential to spark a story you’ll tell for years. 

Goal I Change perception of cruise vacationing.
Audience I Vacationers looking for a refreshing cruise experience.

Goodby Silverstein & Partners - My role: Ideation, art direction and design.

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